“Diet Culture” in the digital age

Diet Culture… whether or not you know what it means, you can’t escape it in the age of Facebook and Instagram. Almost everyone you know has access to or is using Social Media. The younger generations can’t remember a time before Facebook and Instagram but most of us don’t realize how these apps are shaping our society, especially around things like health and fitness.


We have always been influenced by the media about what is considered attractive and what kind of body type we should be striving for. Social media did not invent the wheel here. Mass media outlets from magazines, to newspapers, to television, to blog sites all deliver a very specific message… thin = health. Until recently, that is!

The Body Positivity Movement has been making waves across the digital world over the last few years with massive campaigns aimed at making us, women in particular, feel comfortable in the skin we’re in. The HAES, or Healthy at Every Size movement is a great example of this.

It’s confusing though… what is healthy? Having a low BMI and a 6 pack? Or is it healthy to be carrying extra weight? If we don’t have a model of what healthy looks like then how do we know what to aspire to for our own health goals?

The answer is simple… There is no “one size fits all” definition of health!

You are the only human on the planet to be living in your body. No-one else has the same life or genetics that you do. So to determine and reach your own health goals, you need to focus less on how other people look, what they eat and how they exercise and focus purely on you.

Start by making healthier choices in your day to day life. Just keep it simple so as not to overwhelm yourself. Here are some great and easy healthy choices.

Get Moving!

Move more. I don’t just mean hit the gym! Although that’s great too! I simply mean don’t stay in the same position for extended periods of time. If you have a desk job that keeps you seated in front of your computer all day take water breaks. Because the more your drink, the more you’ll need to get up and use the loo. Bonus points! Try getting up every hour and taking five full minutes to stretch your body.

Practice some seated stretches between emails.

When you’re out and about, take a parking further away from the entrance to the mall.

Another great way to keep moving is playing with children. Things like hide and seek, swimming, adventures in the garden! These are all great ways to move more.

You should also add some form of cardiovascular exercise at least 3 times a week. This could be going to gym, taking a long and fast paced walk, going for a run or playing a sport like squash or tennis.


You are what you eat!

Avoid liquid calories! That means staying away from sugary drinks and switching to sweetner in your coffee or tea.

Eat as much natural colour as you can! That means greens, reds, blues, oranges, all the colours of the rainbow! Getting in atleast 6-8 fruits and veg ensures that you get your daily dose of vitamins and also helps prevent a binge on unhealthy food! We talk about vitamins and how to make sure you’re eating a health diet here.

Avoid things that are deep fried or are packed with preservatives. The more packaged your food and the longer the expiration date, the more unhealthy it is! Where you can, choose freshly prepared food and good old greens.

Keep alcohol to a minimum and stay away from cigarettes.

If you are very over weight or have any kind of chronic illness, you should talk to a professional about how you can achieve your health goals. There is no shame in asking for help.

If you follow these simple steps, you are on your way to a healthier and happier you!

Here’s what we got up to in July

The South Coast Fever MTB Series, of which Tiago’s is a main sponsor, is well underway starting in Port Edward on the 7th of July.

We were there with our food truck as well as out on the track manning a water table.

The vibe was very festive despite the strong winds and we all had a blast!


The following weekend featured the Portuguese Festival. Tiago’s is a sponsor of this annual event and this year was one for the books with a great turnout and excellent entertainment and genuine Portuguese Food! On Sunday the 14th of July we officially opened the Portuguese Monument on Port Edward beach which was sponsored by the Ramoson Trust.


The Scottburgh Beach MTB Classic took place on the 21st of July, followed by the Ingeli Forest Race on the 28th which coincided with the Ingeli Country Show in Harding. Andile was at both events with our food truck!

In the meantime, the rest of our team were at the Southcity Banana Bash serving up some Vitamin T and participating in the 5k fun run. Tiago’s were proud sponsors of this event with our friends over at Hibiscus Insurance Brokers.


The final race of the South Coast Fever MTB Series takes place on the 22nd of September at Lake Eland!


Tiago’s on the Move

If you are planning on visiting the much anticipated Hilton Arts Festival this year, be sure to pop by our Food Truck!


Readers Choice Best of South Coast

It’s that time of year again where the South Coast community is called upon to vote for their favourite local businesses! Last year Tiago’s Port Shepstone nabbed the spot as Best Take-Away for 2018.

So if you want your favourite Tiago’s branch to win this year please vote for them in the South Coast Herald! Remember to state which Tiago’s branch you are voting for.

Sponsorships for July

Rotary Anne’s Grandparents walk – 3rd July

Hibberdene Lions Club – 13th July

Tuna Angling Annual Golf Day – 14th July

Mandela Day – 18th July


Southbroom Bowling Club – 19th July

Round Table Golf Day – 20th July

Banners Rest Bowling Club – 24th July

That’s all from us, until next month thanks for popping in!

Team Tiago’s